Convergence

We develop, produce and manage web sites that meld our partners' traditional publications and media properties with the Internet to develop new advertising and marketing tools for their sales teams to sell and their advertisers to use.

In this arrangement, we provide web site development, hosting and maintenance services - as well as other Internet-based products and services to be sold - and we would do this at no charge. And, best of all, our partners do not have to worry about, manage or devote internal resources to the site. We would do it all for them.

We share in the advertising, marketing, and service revenues generated through the web sites we create for our partners. There is no up-front or residual charge for our services. We share the risk and we share the reward.

We work with our partners to create dynamic online resources utilizing their publication or broadcast entity as the hub, or central piece of that resource -- both for information and for attracting users. The web site provides advertisers and consumers with an exciting and interactive extension of their existing media property. It's never a "cookie-cutter site," rather it has the look and feel and depth of material of the existing publication or station.

We also work with our partners' sales team, as needed, to assist with online sales strategy, client communications, concepting, etc. This is a very proactive relationship intended to help them build strong online revenue.